Business Development Golf

About SGL

At SGL, we do not just grow turf; we help grounds teams create the perfect playing field for the world’s biggest sports stadiums and golf courses. Since developing our revolutionary turf optimisation system in 2002, we have become the market leader in sports turf technology, supporting grounds teams in over 600 stadiums worldwide. Our technology helps the teams responsible for the quality of the playing surface grow and maintain world-class turf. We do this through innovations such as high-tech grow lighting systems, smart data monitoring tools, and sustainable grass disease management solutions, such as our autonomous UVC robot. With an international team of more than 70 passionate specialists, we continue to push the boundaries of professional sports turf innovation.

SGL as an employer

Working at SGL means playing in the big league. Our team thrives in an informal culture where collaboration, innovation, passion and personal development go hand in hand. We encourage learning, sharing ideas, and taking ownership of your work, so every team member can make an impact. Great work comes from great teams – from Friday drinks and table tennis to team outings that bring colleagues from across the globe together, we make sure there is plenty of fun and connection. At SGL, teams bond in ways that matter to them!

The position

As a Business Developer Golf you will drive market expansion across premier golf courses, resorts, and private clubs. In this role, you will build and nurture relationships with superintendents, general managers, and ownership groups, introduce innovative technologies such as GolfRobot, and the TurfBase Golf digital platform, and identify growth opportunities to expand SGL Golf’s footprint. You will also collaborate closely with internal teams to ensure seamless implementation and client success, directly contributing to our mission of transforming golf course operations.

SGL Golf is a first-of-its-kind sustainable golf technology platform delivering chemical-free, data-driven turf management solutions. Powered by robotics, advanced sensing, and agronomic intelligence, we help courses enhance playing conditions, reduce chemical inputs, and operate more efficiently – while improving player experience and course sustainability.

Key responsibilities

• Develop and manage a pipeline of prospective golf course clients, with a focus on high-end private clubs, destination resorts, and innovation-oriented facilities.
• Build trusted relationships with golf course superintendents, general managers, directors of golf, and ownership stakeholders.
• Educate prospects on SGL Golf’s chemical-free, sustainable turf management approach and its operational and financial benefits.
• Support pilot programs, demonstrations, and proof-of-concept deployments in collaboration with agronomy and product teams.
• Work closely with marketing and leadership to refine go-to-market messaging, pricing strategies, and partnership models.
• Represent SGL Golf at industry events, trade shows, field days, and innovation partner courses.
• Track sales activity, pipeline progress, and customer feedback using CRM tools.
• Serve as the voice of the customer, informing product evolution and service offerings.

Your profile

We are looking for a team player who brings real value to our team team. Our work culture is open, informal, and friendly—even when working under tight deadlines. We need someone who is proactive, adaptable, and has a practical and pragmatic mindset, with a passion for technology and/or sports.

Your qualifications

• 5 to 8 years of post-graduate experience in sales or business development.
• Junior-to-mid-level salesperson ready to grow with an emerging golf technology platform.
• Curious, coachable, and motivated by long-term relationship building rather than transactional sales.
• Willingness to travel and spend time on-site at golf courses.
• Strong relationship-builder with the ability to earn trust in the golf industry.
• Sales or business development experience, ideally in golf, turf, sports technology, or adjacent industries.
• Self-starter mindset with the ability to work independently and manage a territory.
• Working knowledge of agronomy, turf management, or golf course operations (formal education not required).
• Background in golf as a player, employee, or through family exposure to the industry is strongly preferred.
• Excellent communication, presentation, and storytelling skills.
• Comfortable selling innovative, first-of-its-kind technology solutions.

What we offer

At SGL, you’ll join an ambitious team in a dynamic international work environment, developing innovative and unique products used worldwide. This is a role with high responsibility, room for personal growth, and a great working atmosphere.

Our benefits

• A challenging international working environment.
• A versatile role in a young and ambitious team.
• Plenty of responsibility, initiative.
• Medical, dental, and vision insurance (70% employer contribution / 30% employee contribution).
• Travel expense reimbursement.
• Retirement (according company policy).
• All necessary equipment provided (phone/laptop).
• Work-related training courses to further develop professional skills.
• Fun and team-oriented environment.

We strongly value personal development, and you will have the opportunity to take job-related training to improve your skills and help elevate our the team.

Interested?

Would you like more information? Please contact Diederick at 06 103 050 94

Interested? Send us your CV and motivation letter (optional) at hiring@sglsystem.com. We will get back to you as soon as possible.

Acquisition in response to this job posting is not appreciated.