Stadium Management Event 2026
The event will take place on Monday 28 (optional), Tuesday 29 and Wednesday 30 September 2026, in Amsterdam and Waddinxveen, the Netherlands.
About Stadium Management Event
Stadium Management Event is an exclusive two-day gathering focused on the latest insights and innovations in stadium operations. Topics include increasing revenue, maximising event schedules, and futureproof and sustainable pitch management – all explored through the lens of experts from various industries.
We’re proud to host this event at the Johan Cruijff ArenA, where we’ll also highlight how our complete system, including LED grow lighting, supports their ambition to become Net Positive by 2030.
I attended the event, and it was an excellent experience. The networking opportunities were highly valuable, and the combination of networking with knowledge sharing made it a must-attend event for us. Ultimately, we all share the same goals.
Programme
Our main programme includes two days of presentations and in-depth discussions on the future of sports stadium management. To kick off the event properly and get to know each other better right away, we will organise welcome drinks on Monday evening (from 20:30), 28 September. On Tuesday, September 29, we will spend the day at the Johan Cruijff ArenA, where several guest speakers will share insights on sustainable and future-proof stadium management. On Wednesday, September 30, we will head to SGL’s headquarters in Waddinxveen, where we will also conclude the event.
In the coming weeks, we will further shape the programme and add a number of inspiring speakers. Interested? We’ll keep you updated on programme additions in the coming weeks.
We very much look forward to meeting you there!
Johan Cruijff ArenA
The Johan Cruijff ArenA, named after the legendary Dutch football player Johan Cruijff, is the largest stadium in the Netherlands and a global front-runner in sustainable stadium management. The stadium host football matches of AFC Ajax, the Dutch National Football Team (both men and women) and many concerts of some of the biggest artists, like Coldplay, Taylor Swift and P!NK. The Johan Cruijff ArenA is known worldwide for their innovative sustainability initiatives, making it the perfect location for our event.
SGL HQ
Last year, we officially moved into a brand new office, a space that better reflects who we are today and where we are headed. As we have grown over the years, so have our ambitions, and this new building gives us the room and facilities to match that growth.
Despite the move, we have stayed close to our roots. Our new headquarters is just a two-minute drive from our former office, allowing us to remain in the place where it all began. It is a symbolic step forward without losing sight of where we came from.
We would love to welcome you to our new headquarter and show you around. You will be able to explore not only the new workspace and warehouse, but also our Research and Innovation Centre, which remains at our former location and continues to be a cornerstone of our development.
Porta Nova
We always aim to stay true to our origins, which lie firmly rooted in the rose-growing sector, a world that continues to inspire us today. That’s why we maintain close ties with Porta Nova, one of the world’s leading rose growers. Their state-of-the-art facilities in the Netherlands are among the most advanced in the floriculture industry, combining innovative climate control systems, sustainable energy solutions, and precision growing techniques. Porta Nova is internationally renowned for its premium Red Naomi roses, grown with unmatched consistency, quality, and care in a setting that reflects the future of horticulture.
Speakers
Luc Mureau, Innovation & Advisory, Johan Cruijff ArenA
Luc Mureau is known as an innovation expert, specialising in SportsTech, Stadium Development, and Sustainability in Sports and Entertainment. At Johan Cruijff ArenA, he leads strategic and innovative initiatives, manages the stadium’s innovation centre with ecosystem partners, and drives the adoption of new technologies. In addition to his role in Amsterdam, Luc provides advisory services as a global operator consultant—helping stadiums and venues tackle complex challenges and translate them into clear, actionable strategies to stay ahead in an increasingly competitive landscape.
Ibrahim Alsaadat, Senior Property Asset Manager, Sela
Ibrahim Alsaadat is a senior project manager with extensive experience in construction and sports venue management. He currently serves as Senior Property Asset Manager at Sela, a leading Saudi entertainment and venue management company. Ibrahim has played a key role in delivering world-class facilities, including Kingdom Arena, the world’s first fully indoor stadium.
He will share his insights on stadium operations, project management, and asset optimisation, as well as the rapid growth of sports in Saudi Arabia and the exciting developments shaping the region. Ibrahim’s practical experience and deep knowledge make his sessions highly relevant for anyone interested in modern stadium and sports venue management.
Volker Capito, Consultant Visioneering, Sela
Volker Capito is Consultant Visioneering at Sela, Saudi Arabia’s leading event management company known for large-scale productions like Riyadh Season and Boulevard World. With over 30 years of international experience, he merges scenography, event technology, and strategic design to bring bold ideas to life. Volker has contributed to global events including the Olympic Games, FIFA World Cups, and the Race of Champions. At Sela, he plays a key role in the Kingdom Arena project—where phase one focused on creating a complete indoor microclimate using LED grow lighting for a top-quality pitch, followed by phase two: the development of a dynamic platform event system. Volker will share exclusive, never-before-revealed insights into this one-of-a-kind project.
Recap Stadium Management Event 2025
In October 2025, we brought 20 stadium professionals from all over the world together at the Johan Cruijff ArenA and our new HQ in Waddinxveen.With a line-up worthy of a Champions League winner, the days were filled with inspiring stories and unique perspectives. Luc Mureau from Johan Cruijff ArenA, Jürgen Muth from Allianz Arena, Scott Fitzgerald from Marvel Stadium, Ibrahim Alsaadat and Volker Kevin Capito from Sela | صلة, and our expert panel of Sander van Stiphout (Johan Cruijff ArenA), Simeon Liljenberg (Sela | صلة & Strawberry Arena), and Steve Sutton (Wolverhampton Wanderers F.C.) brought invaluable expertise to the stage
Innovation was a common theme throughout the event. From sustainable developments at Johan Cruijff ArenA and Allianz Arena München Stadion GmbH, to the packed event schedule at Marvel Stadium, a groundbreaking platform at Kingdom Arena, and, of course, SGL’s latest LED grow lights and fLEX technology. With one shared goal: helping the industry move forward.
From strategy to sustainability, and from pitch quality to technology, Stadium Management Event opens up the imagination of stadium possibilities.
Registration form
Terms and Conditions
- Registration is intended for stadium managers and professionals with comparable roles and decision-making responsibilities.
- Grounds managers may attend only if accompanied by their stadium manager (or equivalent role).
- A maximum of three participants per club or organisation is permitted.
- SGL reserves the right to review and decline registrations to ensure a relevant and high-quality participant group.
- Participants are responsible for arranging and covering their own travel and accommodation.
- SGL will provide transport as part of the official programme only, including transport to Waddinxveen and return transport to Schiphol as scheduled.
- Food and beverages will be provided in accordance with the official programme.
- Photos and video footage may be taken during the event and may be used for promotional purposes.
- SGL reserves the right to refuse or cancel participation at its discretion.
- Cancellations must be submitted in writing via email to: marketing@sglsystem.com.
- SGL is not liable for any costs incurred due to cancellation.
