Stadium Management Event 2026
The event will take place on Monday 28 (optional), Tuesday 29 and Wednesday 30 September 2026, in Amsterdam and Waddinxveen, the Netherlands.
About Stadium Management Event
Stadium Management Event is an exclusive two-day gathering focused on the latest insights and innovations in stadium operations. Topics include increasing revenue, maximising event schedules, and futureproof and sustainable pitch management – all explored through the lens of experts from various industries.
We’re proud to host this event at the Johan Cruijff ArenA, where we’ll also highlight how our complete system, including LED grow lighting, supports their ambition to become Net Positive by 2030.
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I attended the event, and it was an excellent experience. The networking opportunities were highly valuable, and the combination of networking with knowledge sharing made it a must-attend event for us. Ultimately, we all share the same goals.
Programme
Our main programme includes two days of presentations and in-depth discussions on the future of sports stadium management. To kick off the event properly and get to know each other better right away, we will organise welcome drinks on Monday evening (from 20:30), 28 September. On Tuesday, September 29, we will spend the day at the Johan Cruijff ArenA, where several guest speakers will share insights on sustainable and future-proof stadium management. On Wednesday, September 30, we will head to SGL’s headquarters in Waddinxveen, where we will also conclude the event.
In the coming weeks, we will further shape the programme and add a number of inspiring speakers. Interested? We’ll keep you updated on programme additions in the coming weeks.
We very much look forward to meeting you there!
Johan Cruijff ArenA
The Johan Cruijff ArenA, named after the legendary Dutch football player Johan Cruijff, is the largest stadium in the Netherlands and a global front-runner in sustainable stadium management. The stadium host football matches of AFC Ajax, the Dutch National Football Team (both men and women) and many concerts of some of the biggest artists, like Coldplay, Taylor Swift and P!NK. The Johan Cruijff ArenA is known worldwide for their innovative sustainability initiatives, making it the perfect location for our event.
SGL HQ
Last year, we officially moved into a brand new office, a space that better reflects who we are today and where we are headed. As we have grown over the years, so have our ambitions, and this new building gives us the room and facilities to match that growth.
Despite the move, we have stayed close to our roots. Our new headquarters is just a two-minute drive from our former office, allowing us to remain in the place where it all began. It is a symbolic step forward without losing sight of where we came from.
We would love to welcome you to our new headquarter and show you around. You will be able to explore not only the new workspace and warehouse, but also our Research and Innovation Centre, which remains at our former location and continues to be a cornerstone of our development.
Porta Nova
We always aim to stay true to our origins, which lie firmly rooted in the rose-growing sector, a world that continues to inspire us today. That’s why we maintain close ties with Porta Nova, one of the world’s leading rose growers. Their state-of-the-art facilities in the Netherlands are among the most advanced in the floriculture industry, combining innovative climate control systems, sustainable energy solutions, and precision growing techniques. Porta Nova is internationally renowned for its premium Red Naomi roses, grown with unmatched consistency, quality, and care in a setting that reflects the future of horticulture.
Recap Stadium Management Event 2025
In October 2025, we brought 20 stadium professionals from all over the world together at the Johan Cruijff ArenA and our new HQ in Waddinxveen.With a line-up worthy of a Champions League winner, the days were filled with inspiring stories and unique perspectives. Luc Mureau from Johan Cruijff ArenA, Jürgen Muth from Allianz Arena, Scott Fitzgerald from Marvel Stadium, Ibrahim Alsaadat and Volker Kevin Capito from Sela | صلة, and our expert panel of Sander, van Stiphout, Simeon Liljenberg, and Steve Sutton brought invaluable expertise to the stage
Innovation was a common theme throughout the event. From sustainable developments at Johan Cruijff ArenA and Allianz Arena München Stadion GmbH, to the packed event schedule at Marvel Stadium, a groundbreaking platform at Kingdom Arena, and, of course, SGL’s latest LED grow lights and fLEX technology. With one shared goal: helping the industry move forward.
From strategy to sustainability, and from pitch quality to technology, Stadium Management Event opens up the imagination of stadium possibilities.
